NewRecent
Ops AI Assistant
A conversational AI sales coach on every page — ask anything, log activity by voice, research prospects in seconds.
The Operating System for Outside Sales
One operating system
for every outside sales team.
SalesOps unifies territory, route, pipeline, and account intelligence into a single command center — so every rep walks into the day knowing exactly where to go and what to close.
14-day free trial No credit card required Onboarding included
app.salesops.company / dashboard
Trusted by outside sales teams across the industrial economy
Industrial Distribution
Construction Supply
Contractor Sales
MRO & Wholesale
Manufacturer Reps
Electrical & Plumbing
Field Sales OSTerritory IntelligenceRoute OptimizationAI Sales Assistant
SOC 2 aligned256-bit encryptionGDPR readyRole-based access99.9% uptime
The difference
Most CRMs store information. SalesOps drives action.
A passive database doesn't grow revenue. SalesOps tells your reps exactly what to do — every morning, every drive, every account.
Traditional CRM
A filing cabinet with a search bar.
- Stores contacts
- Stores notes
- Stores opportunities
- Stores reports nobody reads
SalesOps
A virtual sales manager on every device.
- Tells reps who to visit today
- Finds neglected accounts before they churn
- Builds optimized routes automatically
- Protects customer relationships
The workflow
One loop. Four steps. Compounding results.
SalesOps replaces a stack of spreadsheets, sticky notes, and tabs with a single repeatable system.
01
Sales Intel finds opportunities
Overdue follow-ups, cold accounts, and risk signals surface automatically.
02
Build My Day creates a route
An optimized, geographically clustered visit plan in one tap.
03
Execute in the field
Mobile-first logging. Voice notes. One-tap activity capture.
04
Never miss a follow-up
Promises made in the field become tasks before the truck cools down.
Build My Day
Know exactly where to go next.
Every morning, SalesOps builds an optimized day of visits — clustered by geography, prioritized by opportunity, and shaped by your hours and territory.
- Optimized routes — turn-by-turn ready
- Geographic clustering across territory
- Account prioritization by health and pipeline
- AI-recommended additions from Sales Intel
Build My Day
Sales Intel
Sales Intel
Never let an opportunity slip away.
SalesOps continuously analyzes account activity, order patterns, and rep behavior to surface what needs attention — before it becomes a problem.
Overdue follow-ups
Promises tracked from the moment they're made.
Account intelligence
Health, momentum, and risk in one score.
Relationship risk
Spot accounts going quiet before they leave.
Cold-account alerts
Re-engage neglected customers automatically.
Nearby Opportunities
Opportunities are closer than you think.
Every route passes 20+ potential accounts your reps never see. SalesOps surfaces them in real time — by location, ICP fit, and relationship gap.
- Nearby accounts based on live location
- Map view of buyers, prospects, and gaps
- Companies with zero recent contact
- Neglected customer re-engagement queue
Opportunity Finder
Meet Ops
Your AI Sales Operations Assistant.
Ops lives on every page. Ask a question in plain English, log activity by voice, research a prospect, or get a strategic recommendation — instantly.
"What should I do today?"
"Which accounts are going cold?"
"Build my day."
"Draft a follow-up email."
OpsOnline
Gemini 3 FlashWhat should I do today?
Here's your day, prioritized:
- → 3 overdue follow-ups (Apex, Northern Mech, Sault Supply)
- → 2 cold accounts within 8 km
- → Optimized route: 6 stops · 4h 12m
The platform
Everything the field needs. Nothing it doesn't.
Tightly integrated tools, designed around how outside sales actually works.
Activity Tracking
Log visits, calls, emails, meetings, and notes from one place. Reps spend seconds, not minutes, recording what just happened.
- Mobile-first entry
- Voice-to-note
- Auto-linked to accounts
Customer & Contact Management
Manage customers, contacts, jobsites, suppliers, and full sales history in a structure that matches how distribution actually works.
- Jobsite + branch hierarchy
- Supplier relationships
- Full visit timeline
Territory Management
Keep reps focused within assigned territories while providing management visibility into coverage, gaps, and overlap.
- Polygon + radius territories
- Coverage heatmaps
- Manager rollups
Reporting & Accountability
Weekly activity reports for reps, managers, and leadership. Plain-language summaries, no spreadsheet wrangling.
- Auto-generated weekly digests
- Manager review queues
- Exportable for review meetings
Business Card Scanner
Instantly convert business cards into CRM contacts. Snap, confirm, save — directly attached to the right account.
- On-device OCR
- Duplicate detection
- Attach to current visit
Pipeline & Deals
Track opportunities through stages that match how distribution sales actually closes — without the SaaS jargon.
- Custom stages
- Account-level pipeline
- Forecast rollups
2K+
Activities logged
1.5K+
Customer visits
500+
Follow-ups created
350+
Routes generated
Who it's for
Purpose-built for the industries CRM forgot.
We didn't build a generic CRM and add an industrial skin. SalesOps is designed around how distribution and field sales actually work.
Industrial Distribution
Electrical Suppliers
Mechanical Contractors
Tool & Equipment Suppliers
MRO Suppliers
Construction Suppliers
Wholesale Distributors
Manufacturer Reps
From the field
Reps and managers, in their own words.
"We replaced three tools and a stack of spreadsheets. My reps actually use SalesOps because it makes their day easier — not because I'm forcing them to."
D
David K.
Branch Manager, Industrial Distributor
"Build My Day saves me 45 minutes every morning. Nearby Opportunities found me two new accounts in my first week."
M
Marcus R.
Outside Sales Rep
"I finally have real visibility into what the field is doing. Weekly reports come straight to my inbox — no chasing."
J
Janelle P.
Regional Sales Manager
"It's the first CRM that wasn't obviously built for SaaS account executives. It actually fits how distribution works."
T
Tom W.
VP Sales, Industrial Distributor
Pricing
Simple plans. Outcomes over features.
Every distributor is different. We'll scope a plan that fits your team size, territories, and rollout pace.
Save with annual billing
Starter
For individual reps and small teams getting organized.
$14.99per user/month
Billed monthly
- Customer & contact management
- Activity tracking
- Business card scanner
- Mobile + desktop apps
- Territory boundaries
- Weekly activity reports
Professional
Most popularAI route planning, Sales Intel, and Ops for whole teams.
$34.99per user/month
Billed monthly
- Everything in Starter
- Build My Day route optimization
- Sales Intel AI recommendations
- Nearby Opportunities finder
- Ops AI Assistant on every page
- Manager dashboards & rollups
- Priority onboarding & support
Is there a free trial?
Yes — 14 days, no credit card required.
Do you help with onboarding?
White-glove onboarding is included on every plan.
What kind of support do I get?
Email and chat support, with priority response on Professional.
What's new
Shipped recently.
A continuous release cadence — every update goes straight to the field.
ImprovedRecent
Build My Day v2
Smarter clustering, opportunity-weighted ordering, and one-tap mobile handoff to your phone's nav app.
NewRecent
Sales Intel risk scoring
Account health and relationship-risk signals now surface automatically on every account view.
Founder note
Built by someone who lived the problem.
I didn't start SalesOps in a boardroom.
I built it after years of driving territory, chasing follow-ups, planning routes at night, and trying to remember which customer needed a call back next week.
Like most outside sales reps, I lived out of my truck.
I used CRMs that felt like they were built for people sitting behind a desk. They stored information, but they never helped me decide where to go, who to visit, or what opportunity needed attention today.
The best reps aren't failing because they can't sell. They're losing opportunities because important things get buried:
- - Follow-ups get forgotten
- - Customers go cold
- - Notes get lost
- - Routes get planned on the fly
SalesOps was built to solve that.
It's the system I wish I had when I was carrying a territory. One place to manage customers, plan your day, stay accountable, and make sure nothing slips through the cracks.
Because outside sales deserves better than a glorified spreadsheet.
— Cole Cetnarski
SalesOps Founder
SalesOps Founder
10+
Years field sales
100%
Built for distribution
0
Generic CRM DNA
Contact
Let's talk about your team.
A 30-minute walkthrough with your customers, territories, and workflow. No slideware. No high-pressure pitch.
Stop planning. Start selling.
See SalesOps with your own customers, territories, and team.